The 5 Biggest Financial Advisory Firms in the U.S. (2024)

Choosing a financial advisory firm can be a difficult task, as there are thousands to wade through. Many have specific strengths and offer different ways to invest one’s hard-earned money. It’s always worth doing your research to know which suits your needs and risks best, but choosing some of the largest financial advisory firms can often be a good option. They have proven track records, a variety of products, and significant amounts of transparency.

The following five financial advisory firms operate with more than $1 trillion in total assets under management (AUM): BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management. Each of these companies is one of the best in the industry for different reasons, whether it be low fees and innovation, more than a century of dedicated financial management, or great customer satisfaction.

Key Takeaways

  • BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM).
  • The size of these firms allows them to offer a multitude of services to their clients.
  • Many of these financial giants provide offer broad and diversified market exposure through their mutual funds and exchange-traded funds (ETFs).

American investors can choose from thousands of financial advisory firms. The market is top-heavy, which makes sense; a well-known and well-respected name goes a long way in securing assets from families and businesses. It’s no accident that these companies are the top dogs. They have worked hard to become so and have provided consistent positive returns for investors. As such, potential investors can find reasons to like each.

These firms are so large that they offer a multitude of services for all types of clients. Some also provide a broad exposure to the market through the various mutual funds and exchange-traded funds (ETFs) that they offer. Most investors will be able to find what suits their investment needs within the offerings of these firms.

1. BlackRock

BlackRock (BLK) is the largest investment firm in the world. It manages $8.6 trillion in assets as of Dec. 31, 2022. The company has been a proponent of ETFs, and it has gained popularity through its iShares funds.

BlackRock is a powerhouse, operating in more than 30 countries with clients in more than 100 countries.

2. Vanguard

Vanguard has been a revelation in investment management, especially since the turn of the century. Much like Walmart in the retail sector, Vanguard became king of the hill through cheap prices and a huge variety of offerings. The company is famous for its low expense ratios on funds and passive investment management.

With $7.2 trillion in total AUM as of Dec. 31, 2022, Vanguard is the second-largest advisory firm. Of this total amount, 79% is in passively managed index assets. The company lives by the mantra of lower prices and allows investors to keep more of their returns, and customers have responded by flocking to Vanguard in droves.

3. Fidelity Investments

Fidelity Investments earned its name in the brokerage and mutual fund provider spaces. It’s fitting that Fidelity—a word meaning loyalty, support, and faithfulness—is one of the most highly rated investment advisory firms in terms of customer satisfaction and online support.

Fidelity manages nearly $4.2 trillion in assets as of March 31, 2023, and offers a variety of mutual funds for the benefit of all types of investors.

4. State Street Global Advisors

State Street manages $3.5 trillion in assets as of Dec. 31, 2022. It offers investment management services to a broad swath of clients, including retail investors.

State Street was one of the first proponents of exchange-traded funds and manages one of the most popular ETFs, if not the most popular: the SPDR S&P 500 ETF (SPY). This exchange-traded fund tracks the . State Street manages many funds under the SPDR brand name that focus on a variety of sectors, allowing investors to gain access to many areas of the market.

5. J.P. Morgan Asset Management

JPMorgan Chase & Co. (JPM) is perhaps the most important financial institution in U.S. history. The firm is the largest bank in the U.S. and one of the biggest financial conglomerates in the world. Its CEO, Jamie Dimon, is one of the most celebrated financial professionals in the world, often found giving advice to the president and other world leaders.

It’s no surprise that J.P. Morgan is among the five largest financial advisory firms, given its track record and name recognition. Among its targeted advisory groups are other financial institutions, governments, pensions, businesses, and individuals. Its asset management division oversees $2.5 trillion in assets as of Dec. 31, 2022.

What is the best investment management firm?

Choosing the best investment management firm depends on the needs of a particular customer. Some factors to consider include the amount of fees that a company charges and its product offerings. The most well-known financial advisory firms set themselves apart with their market advantages, like elevated customer support or specializing in an asset class like mutual funds or exchange-traded funds (ETFs).

Who are the biggest ETF issuers?

Given the popularity of exchange-traded funds (ETFs), it may be no surprise that the list of the largest financial advisory firms includes the top ETF issuers. The top three ETF issuers by assets under management (AUM) are iShares (BlackRock), Vanguard, and SPDR (State Street Global Advisors).

What do investment companies do?

Investment companies manage, sell,and market funds to the public. While they may differ in terms of ownership, organizational makeup, and client base, these companies generally offer customers a variety of asset classes for investment. The firms may also offer different types of investment services such as portfolio and tax management.

The Bottom Line

When you are searching for an investment firm that best matches your needs, there are plenty of factors to consider. Companies like BlackRock, Vanguard, Fidelity, State Street, and J.P. Morgan, which are the largest in the U.S. in terms of assets, offer a reasonable jumping-off point. With their massive size, these firms can offer investors a range of products and services.

The 5 Biggest Financial Advisory Firms in the U.S. (2024)

FAQs

The 5 Biggest Financial Advisory Firms in the U.S.? ›

BlackRock, Vanguard, Fidelity, State Street Global Advisors, and J.P. Morgan Asset Management are the five largest financial advisory firms in the United States, ranked by assets under management (AUM). The size of these firms allows them to offer a multitude of services to their clients.

Who are the top 5 financial advisors? ›

2024 RankNameFirm
1Michael WarrMorgan Stanley Private Wealth Management
2Tony SmithStonegate Investment Group
3Christopher ComptonStonegate Investment Group
4Brian WoodkeMerrill Wealth Management
22 more rows

Who are the top 5 financial consultants? ›

You have money questions.
  • Top financial advisor firms.
  • Vanguard.
  • Charles Schwab.
  • Fidelity Investments.
  • Facet.
  • J.P. Morgan Private Client Advisor.
  • Edward Jones.
  • Alternative option: Robo-advisors.

What are the top wealth management firms in the US? ›

The top 5 are: 545 Group, Jones Zafari Group, The Polk Wealth Management Group, Hollenbaugh Rukeyser Safro Williams, The Erdmann Group.

Who is the largest RIA in the US? ›

As of December 2023, Cambridge Associates, LLC was the largest registered investment advisory firm in the United States by assets under management. The assets under management (AUM) of Cambridge Associates LLC amounted to 294 billion U.S. dollars.

What are the top 10 financial advisors? ›

2023 RankAdvisorFirm
1Lyon PolkMorgan Stanley Private Wealth Management
2Gregory VaughanMorgan Stanley Private Wealth Management
3Mark T. CurtisMorgan Stanley | Graystone
4Richard SapersteinTreasury Partners
7 more rows

Who is the most famous financial advisor? ›

Famous financial advisors became household names for a variety of reasons. Benjamin Graham and Warren Buffet are among the most common traditional financial advisors that relied heavily on value investing. Several financial advisors such as Dave Ramsey and Robert Kiyosaki are most known for their print publications.

Who are the Big 4 financial consultants? ›

The Big Four are the four largest professional services networks in the world: Deloitte, EY, KPMG, and PwC.

What are the Big 4 financial advisory services? ›

The Big Four are the four largest global accounting firms—Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), and Klynveld Peat Marwick Goerdeler (KPMG), as measured by revenue.

What are the top 4 financial consulting firms? ›

The global professional services firms EY, PwC, Deloitte and KPMG make up 'the Big 4'. These firms provide consulting services in four core areas, including strategy.

What are the best wealth advisory firms? ›

2023 RankTeamFirm
1545 GroupMorgan Stanley Private Wealth Management
2The Polk Wealth Management GroupMorgan Stanley Private Wealth Management
3Kuttin Wealth ManagementAmeriprise Financial
4The 650 TeamMorgan Stanley Private Wealth Management
7 more rows

Who manages wealthy people's money? ›

Wealth advisors are the financial professionals whom affluent individuals often turn to when they need assistance managing their fortunes.

How much money do you need to be a Morgan Stanley client? ›

There are no minimum balance requirements or account maintenance fees associated with the account (other fees may apply), and a client's interaction with Morgan Stanley will be primarily through electronic communications and online resources.

What is the difference between an RIA and a financial advisor? ›

RIAs have a fiduciary duty to their clients.

This means they're obligated to always act in your best financial interest and to offer the lowest-cost products that fit your needs. Non-RIA financial advisors, such as broker-dealers, may only have to offer advice that is suitable to clients.

What is the best state to be a financial advisor in? ›

The highest salaries for financial planners are in Connecticut, Maine, Rhode Island, New York and New Jersey. States such as the District of Columbia, Florida and North Carolina offer high salaries for financial advisors because of the large number and high concentration of financial companies in these states.

How does Raymond James rank as a financial advisor? ›

Raymond James Ranked Number 1 Financial Advisor by Global Security Finance.

Who is better, Fisher or Fidelity? ›

Both Fidelity and Fisher Investments have an A+ rating from the Better Business Bureau (BBB), although Fidelity is unaccredited. A+ is the highest possible rating and suggests both companies receive relatively few customer complaints and resolve disputes promptly and appropriately.

Do millionaires use financial advisors? ›

Of high-net-worth individuals, 70 percent work with a financial advisor. You can compare that to just 37 percent in the general population.

What is better than a financial advisor? ›

Financial planners, on the other hand, are a better fit for someone looking to map out their financial goals and make a long-term plan. Advisors can help with all of your financial needs, though. Ideally, you'd find someone who has experience working with clients in situations similar to your own.

What percentage is normal for a financial advisor? ›

Many financial advisers charge based on how much money they manage on your behalf, and 1% of your total assets under management is a pretty standard fee. But psst: If you have over $1 million, a flat fee might make a lot more financial sense for you, pros say.

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