The 70-20-10 Rule for Leadership Development (2024)

What’s the 70-20-10 Framework?

A research-based, time-tested, classic guideline for developing managers, the 70-20-10 rule emerged from over 30 years of our Lessons of Experience research, which explores how executives learn, grow, and change over the course of their careers.

According to the 70-20-10 rule, leaders learn and grow from 3 types of experience, following a ratio of:

  • 70% challenging experiences and assignments
  • 20% developmental relationships
  • 10% coursework and training

The underlying assumption of the 70-20-10 rule is that leadership can be learned— that leaders are made, not born.

We believe that today, more than ever, a manager’s ability and willingness to learn from experience is the foundation for leading with impact.

Go Beyond the 70-20-10 Rule With Experience-Driven Development

The 70-20-10 framework seems simple, but you need to take it a step further. All experiences aren’t created equal.

Which experiences contribute the most to learning and growth? And what specific leadership lessons can be learned from each experience?

To help you (and your boss or direct reports) match your learning needs to the experiences most likely to provide that learning, we’ve researched and mapped out the links between experiences and lessons learned.

We’ve studied on-the-job learning and experience-driven talent development extensively, and we even extended our long-standing findings (rooted in U.S.-based corporations) to a global audience. Our researchers collaborated with organizations in India, China, and Singapore to extend what we know about how leadership is learned.

The 70-20-10 Rule for Leadership Development (1)

Sources of Leadership Learning From Experiences

Our research across China, India, Singapore, and the U.S. has found that there are important similarities and differences in the way leadership is learned from experiences. But, from our studies of these 4 countries, 5 universally important sources of leadership learning stand out:

  1. Bosses and superiors
  2. Turnarounds
  3. Increases in job scope
  4. Horizontal moves
  5. New initiatives

Additionally, each respective country draws from 2 unique primary sources of leadership:

  • China: personal experiences and mistakes
  • India: personal experiences and crossing cultures
  • Singapore: stakeholder engagements and crises
  • United States: mistakes and ethical dilemmas

Among the leadership lessons learned from experiences, all 4 countries rank these 3 as universally important: managing direct reports, self-awareness, and executing effectively.

To adapt and grow, leaders need to be constantly involved in new experiences and challenges that foster learning. Some of these new opportunities will come their way through new jobs, crises, or significant challenges.

But it isn’t necessary to change jobs to find powerful learning experiences in the workplace. And in any job situation, leaders need to seek out or strengthen relationships with bosses, mentors, and peers that will contribute to their own growth in leadership.

At CCL, our work with the 70-20-10 framework rule reveals the power of putting experience at the center of talent management. It’s an approach that emphasizes the pivotal role of challenging assignments in attracting, developing, and retaining talent — and at the same time, highlights how the power of on-the-job experience is enhanced when surrounded by developmental relationships and formal learning opportunities.

In fact, our research on the 70-20-10 rule shows that challenging assignments are the primary source of key learning experiences in managerial careers.

The Amplifier Effect of the 10% for Coursework & Training in the Classic 70-20-10 Framework

What about coursework and training? Although it’s seen as contributing just 10% to a leader’s development, well-designed coursework and leadership training programs have an amplifier effect — clarifying, supporting, and boosting the other 90% of your learning. A program module that incorporates tools and experiential practice sessions can help managers become more effective learners and leaders.

The 70-20-10 rule reveals that individuals tend to learn 70% of their knowledge from challenging experiences and assignments, 20% from developmental relationships, and 10% from coursework and training. Skilled training specialists can help an organization establish a shared knowledge base and align its members with respect to a common leadership vision and the 70-20-10 rule.

Ready to Take the Next Step?

Build the most effective 10% possible for the coursework and training in your team’s 70-20-10. Partner with us to build critical leadership skills needed in your organization. Learn more about our Talent Development solutions.

The 70-20-10 Rule for Leadership Development (2024)

FAQs

The 70-20-10 Rule for Leadership Development? ›

The model consists of: 70% challenging assignments (experiential) 20% developmental relationships (social) 10% coursework and training (formal)

What is the 70:20:10 model of leadership development? ›

According to the model, learning comes from three different components: 70% comes through job experiences. 20% occurs socially through friends and colleagues. 10% comes through formal training.

How do you write a 70/20/10 development plan? ›

A 70 20 10 development plan prioritizes on-the-job learning as it accounts for 70% of learning and development. Then mentoring with colleagues and superiors, which accounts for 20%, and finally, formal learning making up the last 10%.

What statement best describes the 70 in the 70/20/10 rule of leadership development? ›

According to the 70:20:10 Forum , the model describes an ideal balance between different ways of learning and developing in the workplace: 70 percent by "Experience," through day-to-day tasks, challenges and practice.

Is the 70/20/10 learning model still relevant? ›

Despite its rise in popularity and the fact that many people believe it is 70:20:10 is still relevant, many people and organizations point to problems. A big part of the 70 20 10 model criticism has to do with the lack of empirical supporting data and the use of absolute numbers.

What is the 70 20 10 training strategy? ›

In fact, it states that: 70% of learning happens through on-the-job experience. 20% of learning happens socially through colleagues and friends. And 10% of learning happens via formal training experiences.

What is the 70 20 10 change model? ›

Based on the principle that:

70 percent of learning comes from experience, experiment and reflection. 20 percent derives from working with others. 10 percent comes from formal interventions and planned learning solutions.

What is the 70 10 10 rule? ›

There are several different ways to go about creating a budget but one of the easiest formulas is the 10-10-10-70 principle. This principle consists of allocating 10% of your monthly income to each of the following categories: emergency fund, long-term savings, and giving. The remaining 70% is for your living expenses.

What is the purpose of the 70-20-10 content strategy rule? ›

The 70–20–10 rule is a strategic framework that outlines how to allocate resources within your digital marketing and content strategy. It suggests that your efforts should be divided into three distinct categories: 70% for Core Strategies: The largest share of your resources — 70% — is earmarked for core strategies.

What is 70-20-10 time management? ›

Spend 70% of your time on your high priority tasks, 20% of your time on medium priority tasks, and 10% of your time on low priority tasks. In a standard 5-day work week, that works out to be 3½ days on high priority tasks, 1 day on medium priority tasks, and ½ a day on low priority tasks.

What is the 70 20 10 rule as a manager? ›

70% of learning and development come from on-the-job training. 20% of learning and development come from networking opportunities. 10% of learning and development come from formal training.

How do adults learn 70/20/10? ›

It holds that individuals obtain 70% of their knowledge from job-related experiences, 20% from interactions with others, and 10% from formal educational events.

What is the alternative to the 70:20:10 model? ›

A revamped 50:25:25 professional development model offers a flexible yet effective way to do so. By shifting some of the focus towards coaching and formal training sessions, companies can take advantage of the digital tools available to them while fulfilling employee desires for greater flexibility and inclusivity.

What is the 70 20 10 rule for employee development? ›

As the 70-20-10 name implies, the learning model calls for 70 percent of development to consist of on-the-job learning, supported by 20 percent coaching and mentoring, and 10 percent classroom training.

What is the 20 60 20 theory of leadership? ›

20% will be on board and ready to do what's necessary to implement the changes. 60% will understand the need for change, still be skeptical of it, but grudgingly willing to go along. 20% will not be on board at all.

What is a recommended strategy for learning is known as the 70:20:10 model? ›

The 70 20 10 model states that people obtain: 70% of their knowledge from job-related experiences, 20% from interactions with others, like coworkers and managers, 10% from formal learning events.

What is the 70 20 10 content strategy indicative of? ›

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

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