Welcome to pOpshelf (2024)

FAQs

Is pOpshelf owned by Dollar General? ›

In an effort to cater to customers who want a more upscale shopping experience, Dollar General is opening retail locations that operate under a different brand. These stores are called pOpshelf, and they're meant to appeal to wealthier and more suburban customers.

Its goal is to trade in trendy brands and products and create a treasure hunt experience at the Popshelf stores. That effort includes combining continually refreshed merchandise with seasonal specials and limited-time offers. The company already thinks the banner is having resonance with customers.

Dollar General debuted the pOpshelf concept last fall and opened its first two stores near Nashville, Tennessee in late October 2020.

pOpshelf had considerable YoY visits per venue gaps midway through 2022, but these likely had to do with the brand's rapid expansion. Completing 2021 with 55 standalone stores, pOpshelf grew to 140 venues in 2022 – a 154.6% increase.

Now, the company will expand its push to win wealthier customers in the suburbs using a new store model and name: Popshelf.

Three national chains dominate the dollar store retail environment: Dollar General, Dollar Tree, and Family Dollar. Combined they had over 24,000 stores as of October 2018. You can see in the map that these stores are most heavily concentrated in the Southeast United States.

The target demographic for pOpshelf customers is mainly women from diverse suburban communities with household income levels from $50,000 to $125,000. “It's a different demographic for us,” Ghassemi said. “But we go back to it doesn't matter how much money you make.

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make every day special. We're pOpshelf. A stress-free shopping destination, just for you. We believe in bringing enjoyment back to shopping by making it easy to get things you need and fun to find things you want.

Two (2) $250 Dollar General gift cards (to be redeemed in-store at DG Market + pOpshelf retail locations).

Who owns Family Dollar? ›

In 2015, Dollar Tree purchased Family Dollar for $8.5 billion with the hopes of extending its “reach to low-income customers” while “strengthening and diversifying [its] footprint,” but they have struggled to do that in the years since.

In 2020, when Dollar General opened Popshelf, Dollar Tree was not far behind. Popshelf carries a rotating selection of household decor, fashion, pet, crafts and beauty items priced mostly at $5 and below.

Dollar General

DOLGENCORP / Parent organization

Their dedicated customer service team will assist you in processing your return and provide further instructions. For in-store purchases, you have the option to return the item to any pOpshelf location near you.

How many Popshelf stores are there in the United States? As of April, 2024, there are 222 Popshelf stores in the United States. These stores are located in 20 states and territories and 189 cities.

In 2007, private equity firm Kohlberg Kravis Roberts & Co. (KKR) acquired Dollar General in a leveraged buyout transaction for approximately $6.9 billion.

With more than 19,000 stores across the United States, Dollar General is one of the largest discount retailers in the country. However, despite such a large presence, the brand is not a franchise. All of Dollar General's units are company-owned and operated, meaning that all profits stay within the company.

Dollar Tree, which focuses more on middle-income shoppers in suburbs, bought Family Dollar in 2015 for $8.5 billion. The combined company hoped that by joining forces, it could grow its customer base, reduce costs and fend off bigger retailers like Dollar General, which is mainly in rural areas.